WWTO2 - What does it mean?

A few years ago I started running a website for about 1 month:

http://web.archive.org/web/20010401131759/http://www.whatweretheyon.co.uk/

I found the job of writing all the back end meant that writing content never happened. Fast forward to now, and I realized that a blog really describes the site I wanted to run. Hence the name. Now quit bugging me!