AppStore Marketing Continued
We've been live for 4 weeks, so its time to review how it has gone. We have sold about 80. On Friday we had our first 1 sale day, so obviously we've fallen about as low as we can (still I guess we haven't had a *no* sales day :S).
We've now released a free version - Clubkit-Lite. Unfortunately we seem to have fallen on another mass release day - I never saw us on the front page. This one is back in Lifestyle, whereas the commercial one remains in social networking. It was released by Apple at midnight Saturday, which means the next App I release I will try and time for Friday upload. Maybe we're just unlucky, but everyone else's dates seem to go all the way up to Saturday in the batch they released.
Already I can see free is making a difference. No hard stats yet - give it time! - but our embedded advert has produced 10 clickthrus to our appstore tracker page. We've taken the opportunity to embed all our own marketing inside the app - something made easy and possible by having a full webbrowser available. We've also removed almost all alcoholic drinks and replaced them with more sober versions. Removing features, but hopefully giving enough to leave people wanting more.
So what next? Well my original idea of paid advertising still looks expensive. A facebook click thru costs 10cents, and I'm not yet convinced we'll sell enough to make it worth while. When your only making a dollar 40 at best, it seems like a fair chunk could vanish. Not saying I won't, but I think we can try this experiment first. After all the AppStore almost guarantees 100% of your demographic can use it, as opposed to random clicks in facebook. I guess we'll see!
The next releases will be commercial versions. We've got lots of ideas of how to improve this app. Unfortunately upgrades do not draw the crowds as much, so I guess the question is where to draw the line?
We've now released a free version - Clubkit-Lite. Unfortunately we seem to have fallen on another mass release day - I never saw us on the front page. This one is back in Lifestyle, whereas the commercial one remains in social networking. It was released by Apple at midnight Saturday, which means the next App I release I will try and time for Friday upload. Maybe we're just unlucky, but everyone else's dates seem to go all the way up to Saturday in the batch they released.
Already I can see free is making a difference. No hard stats yet - give it time! - but our embedded advert has produced 10 clickthrus to our appstore tracker page. We've taken the opportunity to embed all our own marketing inside the app - something made easy and possible by having a full webbrowser available. We've also removed almost all alcoholic drinks and replaced them with more sober versions. Removing features, but hopefully giving enough to leave people wanting more.
So what next? Well my original idea of paid advertising still looks expensive. A facebook click thru costs 10cents, and I'm not yet convinced we'll sell enough to make it worth while. When your only making a dollar 40 at best, it seems like a fair chunk could vanish. Not saying I won't, but I think we can try this experiment first. After all the AppStore almost guarantees 100% of your demographic can use it, as opposed to random clicks in facebook. I guess we'll see!
The next releases will be commercial versions. We've got lots of ideas of how to improve this app. Unfortunately upgrades do not draw the crowds as much, so I guess the question is where to draw the line?
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